Upcoming products

Rice is next for RBL

Refined sunflower oil remains our core business. Alongside it, we are preparing to import premium rice from India and distribute it in Kenya under our own brand.

In development — not yet on sale Imported from India
Rice

Premium Indian rice, planned for the Kenyan trade

We are preparing to bring premium Indian rice to the Kenyan market under the RBL brand. Sourcing, milling standards and pack formats are being finalised with our partners in India, and we will confirm availability once import and compliance steps are complete.

Sourced in India

We are working with established mills in India's main rice-growing belts, selecting on grain length, ageing and cooking behaviour.

Graded and milled to spec

The intention is a defined grade per pack — consistent grain, low broken content and clean, uniform colour.

Packed for Kenyan trade

We are designing retail and bulk formats around how rice actually moves through Kenyan shops, wholesalers and kitchens.

Same standards as our oil

Batch traceability, clear labelling and full KEBS import compliance before a single bag reaches the market.

Pack formats under review
1 kg (planned)5 kg (planned)10 kg (planned)25 kg (planned)
Intended channels
WholesalersRetail shopsSupermarketsHotels & restaurantsInstitutions

RBL Rice is not yet available for sale. Pack sizes, specifications and imagery on this page are indicative while sourcing and compliance are finalised. We will publish confirmed specifications, pricing and launch dates before taking orders.

Indicative rice pack formats being developed for the RBL brandLong-grain white rice of the type RBL plans to import from India
Where we are

How the rice launch is progressing

We would rather tell you exactly where we stand than promise a date we cannot hold.

  1. Step 1

    Mill selection

    Shortlisting and sampling mills across India's main rice belts.

  2. Step 2

    Specification

    Fixing grade, grain length, ageing and broken-content limits per pack.

  3. Step 3

    Compliance

    Import documentation and KEBS requirements for packaged rice in Kenya.

  4. Step 4

    Trade rollout

    First allocations offered to existing RBL oil partners.